One of the pillars of the strategic plans of insurance companies nowadays is digitization, but most consumers do not take out their insurance online.
It is more and more common within the sector to offer consumers the possibility to purchase products through virtual channels. But despite the fact that digital sales are rising, most policies are still taken out personally with an insurance agent.
In general, consumers use the internet to inform themselves about the different conditions offered by the various companies, but they prefer to personally visit an office or agent to actually take out their insurance.
The best-selling online insurance policies are car insurances and health insurances.